Gazelle Sports has hired a number of new "sales consultants" to help educate runners and would-be runners on the merits of barefoot running.
Although considered a fad by some, barefoot running caught the attention of Gazelle principal Chris Lampen-Crowell in the hot new read, Born To Run. "It's an amazing concept, and our people have to be able to explain it, so we've brought on extra people to do just that," explained Crowell. "I just have this feeling that this craze is made for Michigan runners." (There was no mention of introducing the concept at Run Camp this week.)
The new business ploy is not without its critics, who suggest that Gazelle is walking a dangerous line by telling people not to wear the thing they sell the most of. "I mean, you can only sell so many Patagonia vests," suggested long-time buyer Bill Krasean.
Told that he had been accused of hiring more and more people to sell less and less until everyone in the business has nothing to sell, Crowell responded: "Well, it works for Lam & Associates."
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