Tuesday, February 02, 2010

Team-Naming Process Draws Ire of Borgess officials


Borgess Run Camp director Janeen Docsa was called on the carpet by her bosses last week to explain why, in the words of one Borgess official, "this year's run camp team names stink!"

"It wasn't an easy meeting, I'll tell you," lamented Docsa. "I explained that, with 500 campers, a lot of our team leaders were pre-occupied with logistics, that kind of stuff. But this is a results-driven organization, and branding isn't a trivial issue."

Docsa conceded that the glory days of team naming may be over, what with the Pink Puffers, the Sharks and Serendipity in retirement. "But, seriously, who would name their team 'Dumbfounded' or 'Spare Change'," Docsa asked, commenting on the latest ideas surfacing with a group of half-marathoners.

While admitting that this year's in-service on "How to Name Your Team" had to be canceled so that Gazelle could show a film on Barefoot Runners We've Known and Loved, Docsa had to issue a reminder to team leaders to get their names submitted as soon as possible.

"At least by the time of my performance review," she added.

2 comments:

summerschool said...

The Band Of Gypsies are on the right side of the curve. Give Janeen a raise!

Darrell said...

The Plaidiators followed a democratic process and ended up with a great team name to boot! Give Janeen a raise!